Ian Ho · Reboot Inc

I build companies and the systems that grow them.

Ian Ho is an AI, technology and performance-marketing entrepreneur. I founded Reboot Inc, home of SafePrompt and Xomer, and I was the first Technical Architect at eBay. If someone gave you my name, check it here.

20+ years $350M+ in tracked revenue Up to $400k a week in ad spend
Start a conversation See the work

Reboot is the studio, not an agency.

Reboot Inc is my company in Las Vegas, and Reboot Media is its brand name: one company, the studio behind the ventures. Nothing on this page is for sale.

What I build

The proof runs in production.

I founded Reboot Inc and Xomer, co-founded SafePrompt, and both of those ventures live inside Reboot Inc.

01 AI Security SafePrompt Co-founder A prompt-injection detection API that protects AI apps with one line of code. Live. safeprompt.dev 02 AI Visibility Xomer Founder Gets local businesses recommended by Google AI, ChatGPT, Perplexity and Claude. An ongoing AI-visibility relationship, not a one-off site. xomer.ai 03 Marketing + AI Reboot Inc Founder The studio behind the ventures, and the home for the fractional-CMO and AI work I take on directly. How I engage
Also

Behind the ventures run internal AI systems built for my own work: persistent agent memory, persona agents, knowledge orchestration.

Go ahead and check the numbers.

Yes, I really was eBay's first Technical Architect, and the $350M+ figure is tracked revenue, worded that way on purpose. The specifics sit underneath the aggregates: CAC cut 28% (DTC beauty, 60 days), one client from $100K to $3M a month. The published benchmark on the brittleness of regex prompt-injection filters is on GitHub.

Track record

The long way here was the point.

My career runs from eBay's machine room to AI ventures of my own.

01
eBay Director of IT, first Technical Architect
The architecture that carried eBay from 350 to 10,000 people; a 70+ team, a $60M budget.
02
Wynn Las Vegas Director of Technology
Implemented the data warehouse and CRM; customer analytics lifted per-customer revenue 35%+ annually.
03
The Lead Group Co-founder, VP Performance Marketing
An online marketing company; seven-figure revenue, expansion into Asia.
04
Searchlight VP Marketing
Performance marketing across software, fintech, legal, health services, home services and ecommerce; clients including Norton/Symantec and LendingTree; up to $200-400k per week in ad spend.
05
Reboot Inc Founder
Building SafePrompt and Xomer; fractional-CMO and AI work for a few founders a year.

Same name, different people.

I am the Ian Ho in Las Vegas, Nevada: founder of Reboot Inc, eBay's first Technical Architect.

Work with me

I take on a few things a year.

The work takes two forms: fractional CMO leadership, and AI strategy and product. The way in is a problem, not a package. I am not for hire by the hour. I take on a small number of marketing or AI problems where the experience above actually moves the number, and I decide each one on the work, not a rate card.

Start with an email.

To reach me, use the email button below; LinkedIn and GitHub hold the rest. Tell me what you are trying to move.

Email me LinkedIn GitHub